SERVICES / LOS ANGELES & WORLDWIDE
AI fashion campaigns.
Fashion campaigns built around the product, with a distinct point of view in the styling, setting and movement.
A complete look. A considered setting.
NEXFORM STUDIO creates AI fashion imagery and motion for campaign concepts, collection stories and digital brand content. Based in Los Angeles, the studio brings fashion styling and creative direction into the image-making process, from the silhouette of a garment to the relationship between a model, an accessory and the space around them.
A strong starting point is a specific product or look. Reference photographs establish the garment, materials, colours and accessories. The creative direction then defines the casting, pose, light and setting, so that each frame belongs to the same story. A studio presentation, a location-inspired campaign image and a short film can share that direction while serving different purposes.
What we can create
- Campaign direction
- A visual concept built from the collection, audience and intended placement.
- Fashion stills
- Model-led campaign images with considered styling, pose and composition.
- Campaign motion
- Short films developed from a selected visual direction, with movement planned around the look.
- Format planning
- Compositions planned for the agreed website, social or campaign placements.
From brief to final frame
- 01
Define the look
Start with product references, brand direction and the details that need to remain consistent.
- 02
Develop the image
Explore casting, setting, light and styling. Review selected frames against the references before moving into motion.
- 03
Extend the campaign
Develop the chosen direction into stills and film, reviewing the garment and accessories throughout.
Preparing your brief
Bring product photographs, a short collection or brand brief, intended image uses, required formats and a target delivery date. Clear references for fabric, fit, trims and accessories help define the review criteria.
Deliverables, formats and the review process are defined around the individual project.
Project questions
Can the same look appear in stills and video?
Yes. A shared visual direction can connect studio imagery, campaign stills and motion. The camel coat study shows this progression from a styled product reference to model imagery and film.
How is clothing accuracy approached?
Product references guide the work. Shape, colour, fit and visible details need to be reviewed at each stage; generated imagery is not automatically a reliable record of every product detail.